Contact:
press@globalheritagefund.org or (650) 325 7520

FOR IMMEDIATE RELEASE

GLOBAL HERITAGE FUND TEAMS WITH SINGAPORE AIRLINES
SAVING ASIA’S TREAURES

Roof decay - Foguang Monestary, China

PALO ALTO, CALIF. (October 25th, 2004) – Global Heritage Fund (GHF) is partnering with Singapore Airlines to help save Asia’s last remaining cultural heritage sites.

GHF is an international conservancy which protects cultural heritage sites in developing countries through timely investments, a global network of experts and advanced Preservation by Design methodology which enable sustained preservation, tourism and economic development. Projects include Foguang Temple and Lijiang Ancient Town, both in China; Hampi World Heritage Site in India; My Son Sanctuary in Vietnam; and Asif Khan Tomb in Pakistan.

“We are proud to welcome Singapore Airlines into the GHF family,” says Jeff Morgan, GHF executive director. “The airline will be helping to make a difference in China and other Asian countries by helping us to show our sites to major donors, whose input can help save the most threatened cultural heritage sites in Asia.”

As part of the partnership, Singapore Airlines provides free travel for GHF management and conservation staff for Asia and will be the preferred airline for the Global Heritage Fund Travel Program, as it was for the June 2004 trip to Lijiang and Shanxi. Singapore Airlines and GHF will work together on in-flight videos and magazines, newsletters, a new book Saving Asia’s Treasures, events and promotional materials. In addition, GHF will promote Singapore Airlines to its network of CEOs and individuals who have a passion for travel and do business in all parts of the world, especially Asia.

About Global Heritage Fund

Global Heritage Fund is the leading international conservancy preserving endangered world heritage sites in developing countries. The conservancy’s goal is to enable successful, long-term preservation of humankind’s most important archaeological sites and ancient townscapes, creating new opportunities for economic growth. Global Heritage Fund uses its Preservation by Design methodology to develop comprehensive Master Conservation Plans, provide early matching grants and training, build local institutions and promote sustainable tourism development to further permanent protection for global cultural treasures. Global Heritage Fund is a registered non-profit international conservancy based in Palo Alto, California.

At the very heart of GHF’s conservation efforts are the organization’s Leaders in Conservation, the Advisory Board, and Trustees for Global Heritage, a distinguished network of philanthropists and foundations committed to preserving and protecting these endangered one-of-a-kind archaeological and world heritage sites. For more information about GHF, visit the website, www.globalheritagefund.org.

About Singapore Airlines
SIA is internationally recognized as one of the world's leading carriers. Singapore Airlines was the pioneer of inflight services such as free drinks and complimentary headsets. Our route network spans 90 destinations in almost 40 countries and we have a young, modern fleet of aircraft. In January 2004, SIA's new ultra long-range A340-500 joined the fleet, and on 3 February, the Airline made aviation history when it launched the world's longest non-stop commercial flight from Singapore to Los Angeles. In June this year, SIA created another aviation milestone when it launches non-stop services between Singapore and New York. SIA will also be the first Airline to operate the world's largest aircraft, the Airbus A380, in the first quarter of 2006. For more information on Singapore Airlines, visit the website, www.singaporeair.com.

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